Les indémodables

House of perfumes
and little luxuries…

After interacting with Le Bistro de la Beauté clients for four years, Valérie noticed something in 2016: people were either very loyal to a particular perfume for many years or found new products from big brands less and less appealing. This made it clear that clients are more educated and informed and what they want most in a perfume is quality, staying power and rarity.

To more closely align with the expectations of this discerning clientele and remain true to her values, Valérie accepted this challenge and set off on the adventure of creating her own perfume brand in partnership with Atelier Français des Matières.